You may have read about the proposed partnership between bpha, Futures Housing Group and Flagship Group that together, will span central and eastern England. It's all about improving the housing experience for our customers and providing better services and opportunities - with our customers remaining at the heart of what we do. 

As customers, we want to know what is important to you as we continue our discussions about what a partnership might look like. We're inviting you to share your thoughts about a potential new brand and name for our shared organisation, that reflects the work we do out in our communities and the values that matter to you. 

We're working with a specialist agency, Frank Bright & Abel, to develop our new identity. They've put together a short questionnaire which will capture your thoughts, and we'd appreciate you taking the time to complete it - it should take no more than five minutes to complete. 

Don't forget, if you have any questions about our potential partnership with bpha and Flagship Group, you can email We're hoping to share more news with you soon as talks continue between our organisations. 

(The survey has now closed but we look forward to updating you on the new organisation's name later in the year.)